Marketing Opportunities

ISI’s titles are a highly focused and effective medium through which to promote professional services. We have had the pleasure of working with law firms, prime brokers, auditing firms, fund administrators and many other service providers, to put their name before a targeted, professional audience. Sponsors’ names are then associated with a specific book and practice area, a book of high intrinsic value, and one which can not be mistaken for corporate propaganda.

Being part of a co-sponsorship syndicate buys you several hundred copies of the book, colour display ads and editorial.

Being in a position to send your clients books such as ours shows a commitment to corporate communications and keeps your name on their desktops. Sponsorship also buys an element of editorial control and the right to shape future editions to best suit your clients’ information needs.

We promote our titles - and those associated with them – through well established, targeted distribution channels, maximizing exposure for the book and maximise your ROI. Marketing for all titles includes:

* direct mail campaigns;  
* e-mail campaigns;
* conferences;
* affiliations.

Each project and book sponsor syndicate is unique in terms of goals and objectives. We are flexible in our approach, but always bring a strength of editorial, project management and marketing reach to the table, to make the project work.                              "To see further, you must climb higher."

All of our hedge fund titles are promoted on-line through several affiliation programmes, often involving our own on-line bookshop www.booksonbiz.com, the most prominent and successful affiliations, to date, are with Albourne Village and CAIA, two organisations that are particularly popular with new managers. Building strong links with recognised names within the industry ensures ISI's publications are seen by the very people our clients wish to approach.

Albourne Village ~  a virtual hedge fund community with over 70,000 residents, is a free and independent website for all involved in the alternative investment business. ISI offers residents the opportunity to purchase, using the Village's local 'apple' currency, our annual and subscription titles.

CAIA ~ through www.booksonbiz.com we sell the recommended reading list for CAIA’s rapidly growing accreditation course.

Other On-line Partnerships — Hedgeworld.com; HFA; AIMA; IMN; Hedgefundsworld; HFMA; EDHEC; Pertrac, Hedgemedia, ICFS, Mondo Hedge, Euro Events, HedgeCo, and Hedge Fund Center.